AYLA

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Behance


Brand designer leading systems, campaigns, and experiences that translate complex ideas into the world.

Currently focused on brand systems and world-facing experiences across campaigns, platforms, and physical touchpoints.


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INFORMATION

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Education
BFA
ArtCenter College of Design

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Experience Deutsch
Associate Design Director
2024 — Present

Senior Designer
2020 — 2024

Designer
2018 — 2020

Hello Design
Lead Designer
2016 — 2017

Freelance Designer
2014 — 2016

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FocusBuilding scalable systems
Translating ideas into form
Designing campaigns
Live & experiential work
Creative direction
Cross-functional work
Team leadership

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Resume
download resume

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Archiveview

SELECTED
INDEX

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Nintendo
A unified visual system for a global entertainment ecosystem 

visual identity system / design lead

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Google

Giving form to a gaming service through foundational brand system

brand identity / visual system

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Taco Bell
A social-first visual system built from a single, scalable idea

social visual system / brand expression

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Lowe’s Designing an in-store experience that turns play into participation

experiential system / ratail & digital

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© Ayla Kim