Ayla
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Behance
Good design creates conditions where the right behavior feels obvious, where complexity disappears and only the experience remains. That’s the standard I hold my work to, across brand, product, and every touchpoint in between.
Contact
Information
Education
BFA
ArtCenter College of Design
Experience Deutsch
Associate Design Director
2024 — Present
Senior Designer
2020 — 2024
Designer
2018 — 2020
Hello Design
Lead Designer
2016 — 2017
Freelance Designer
2014 — 2016
Focus
• Scalable Brand Systems
• Idea-to-form Execution
• Campaign Storytelling
• Live & Experiential Design
• Creative Direction
• Cross-functional Collaboration
Resume
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Selected
Index
Nintendo
Modular design system built to scale across a global gaming ecosystem
Lowe’s Build-a-Birthday
Visual identity system for Lowe's first kids' in-store birthday program
WalmartBrand identity for Walmart's new data intelligence organization
Taco Bell
A social-first visual system built from a single, scalable idea
Google
Brand identity and visual system for the cloud-based gaming service
InsomniacCharacter system and world-building for Insomniac's global festival brand
© Ayla Kim