Ayla





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Good design creates conditions where the right behavior feels obvious, where complexity disappears and only the experience remains. That’s the standard I hold my work to, across brand, product, and every touchpoint in between.



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Education
BFA
ArtCenter College of Design



Experience Deutsch
Associate Design Director
2024 — Present

Senior Designer
2020 — 2024

Designer
2018 — 2020

Hello Design
Lead Designer
2016 — 2017

Freelance Designer
2014 — 2016



Focus •  Scalable Brand Systems
•  Idea-to-form Execution
•  Campaign Storytelling
•  Live & Experiential Design
•  Creative Direction
•  Cross-functional Collaboration



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Selected
Index






Nintendo
Modular design system built to scale across a global gaming ecosystem






Lowe’s Build-a-Birthday
Visual identity system for Lowe's first kids' in-store birthday program






WalmartBrand identity for Walmart's new data intelligence organization






Taco Bell
A social-first visual system built from a single, scalable idea






Google
Brand identity and visual system for the cloud-based gaming service






InsomniacCharacter system and world-building for Insomniac's global festival brand




© Ayla Kim