Ayla

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Good design creates conditions where the right behavior feels obvious, where complexity disappears and only the experience remains. That’s the standard I hold my work to, across brand, product, and every touchpoint in between.



Contact

Information

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Experience Associate Design Director
Deutsch
2024 — Present

Senior Designer
Deutsch
2020 — 2024

Designer
Deutsch
2018 — 2020

Lead Designer
Hello Design
2016 — 2017

Freelance Designer
2014 — 2016

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Education
BFA
ArtCenter College of Design

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Focus •  Scalable Brand Systems
•  Idea-to-form Execution
•  Campaign Storytelling
•  Live & Experiential Design
•  Creative Direction
•  Cross-functional Collaboration

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Resume
Download

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ArchiveView

Selected
Index

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Nintendo
Building a unified visual system for Nintendo's global software campaigns

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Lowe’s Build-a-Birthday
Visual identity system for Lowe's first kids' in-store birthday program

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WalmartBrand identity for Walmart's new data intelligence organization

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Taco Bell
Building a distinct and ownable visual language for Taco Bell's social presence.

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Google
Brand identity and visual system for the cloud-based gaming service

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InsomniacBuilding a cast of characters to bring the Insomniac world to life.

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© Ayla Kim