BRAND
7-Eleven

AGENCY
Deutsch LA

ROLE
Art Direction, Design
CONTEXT
7-Eleven asked us to design an iconic Slurpee cup for 7-Eleven Day.

DESIGN SOLUTION
To design for Slurpee, you need to be irreverent but coherent. Edgy, but not too cool. Fun and wacky, but not childish. I illustrated these mouths with the foresight that this iconography would find new life as Gifs and stickers on social.