EDC: EXPERIENCE STREAM
CLIENT
Insomniac
AGENCY
Hello Design
ROLE
Lead Designer
SERVICE
Digital Strategy, Product Design
CONTEXT
Electric Daisy Carnival, simply known as EDC, is the largest electronic music festival in the world, held in different places globally including the U.S. (Las Vegas and Orlando), Mexico, Japan, and China. As Insomniac’s flagship festival, it represents the brand’s dedication to take risks, be creative, and curate the best in EDM culture to bring unforgettable experiences to everyone.
CHALLENGE
Partnering with Insomniac, we developed a digital strategy and created a new digital platform including the EDC website redesign.
CONCEPT
EDC Experience Stream is a portal site for the new & upcoming headliners. For those who have never been to EDC, we wanted the website to provide a glimpse into the multi-sensory festival experience with our immersive, mobile-first Experience Stream. For people who are already fans, we wanted them to be able to relive the festivals from a new angle.
We came up with the concept of curating mix of thousands of bite-sized micro-moments–thousands of videos, photos, and interactive games–so that every visit would be different and new. Our well-tuned algorithm that ensures no two visits are the same.
CURATED EDC PLAYLIST
To make every visit to the website different, we developed an algorithm that dynamically curates a balanced mix of content types in the Experience Stream. So whether people spend one minute or one hour on the site, there are always new surprises and discoveries. We also created and integrated a music player with a visualizer that responds to the beat of the music. It plays a curated EDC playlist, immersing visitors in the audio-visual world of the festival.
To make every visit to the website different, we developed an algorithm that dynamically curates a balanced mix of content types in the Experience Stream. So whether people spend one minute or one hour on the site, there are always new surprises and discoveries. We also created and integrated a music player with a visualizer that responds to the beat of the music. It plays a curated EDC playlist, immersing visitors in the audio-visual world of the festival.