GOOGLE STADIA
BRAND
AGENCY
Deutsch LA
ROLE
Senior Designer
DESIGN TEAM
Head of Design: Adhemas Batista
Design Director: Jean Lou
Designers: Ayla Kim, Karen Pham, Taryn Oshiro-Wachi
CONTEXT
Revealed in March 2019, Stadia is a new cloud-based gaming service from Google that lets gamers stream the best games across any device, anywhere.
In partnership with Google and Google Creative Lab, we sought to capture and elevate the service’s guiding principle: one place for all the ways we play. We helped develop the brand identity and visual system that celebrates Stadia’s simplicity, inclusivity and innovation.
THE SYMBOL
Stadia’s symbol is a rallying cry for everyone to gather around. A flag that can be taken up by anyone—players, spectators, and creators—to play in a world of infinite stadiums.
Stadia’s symbol is a rallying cry for everyone to gather around. A flag that can be taken up by anyone—players, spectators, and creators—to play in a world of infinite stadiums.
COLOR PALETTE
Comprised of vibrant oranges and a deep plum, the colors evoke feelings of whimsy and thrill. The color combinations create a bold gradient that helps to unify and entice gamers onto a new frontier that’s waiting to be explored.
Comprised of vibrant oranges and a deep plum, the colors evoke feelings of whimsy and thrill. The color combinations create a bold gradient that helps to unify and entice gamers onto a new frontier that’s waiting to be explored.
TYPOGRAPHY
To extend and amplify our brand voice, we use Google Sans as our typeface for all Stadia communications.
To extend and amplify our brand voice, we use Google Sans as our typeface for all Stadia communications.
GUIDELINES
A 200-pages document introduces the essential elements of the Stadia identity system and explain how to use them to build the brand in order to maintain a memorable and meaningful voice for Stadia.
A 200-pages document introduces the essential elements of the Stadia identity system and explain how to use them to build the brand in order to maintain a memorable and meaningful voice for Stadia.
APPLICATION
Taking another page from Google’s book, our visual system draw focus by building from white and adding the brand’s vibrant palette to only what is necessary.
Taking another page from Google’s book, our visual system draw focus by building from white and adding the brand’s vibrant palette to only what is necessary.
