CONTEXT
Nintendo was facing inconsistent visual branding across its software campaigns, leading to a fragmented brand identity that weakened customer engagement and made it difficult to effectively promote evergreen software titles. To solve this, Nintendo approached us to develop a design toolkit that would elevate their digital and social content strategy for software-centric campaigns.
Our challenge was to create a unified Visual Identity System(VIS) that could seamlessly translate across both static and video content. The goal was to ensure the iconic Nintendo brand remained instatnly recognizable, delivering consistency and cohesion across all touch points and channels.
Nintendo was facing inconsistent visual branding across its software campaigns, leading to a fragmented brand identity that weakened customer engagement and made it difficult to effectively promote evergreen software titles. To solve this, Nintendo approached us to develop a design toolkit that would elevate their digital and social content strategy for software-centric campaigns.
Our challenge was to create a unified Visual Identity System(VIS) that could seamlessly translate across both static and video content. The goal was to ensure the iconic Nintendo brand remained instatnly recognizable, delivering consistency and cohesion across all touch points and channels.
DEFINING BRAND CORE VALUES
Nintendo Switch is a globally recognized entertainment brand, known for creating unique and joyful experiences. Their mission is to bring smiles to people’s faces by designing games that go beyond mere entertainment. They focus on innovation, offering new ways to play that make gaming accessible and enjoyable for everyone.
Nintendo Switch is a globally recognized entertainment brand, known for creating unique and joyful experiences. Their mission is to bring smiles to people’s faces by designing games that go beyond mere entertainment. They focus on innovation, offering new ways to play that make gaming accessible and enjoyable for everyone.
GRAPHIC MOTIF
Using the Nintendo Switch screen as the main graphic motif, we deliver Nintendo’s brand identity. By clearly showcasing the core values of Nintendo and expanding them across various media, we can communicate Nintendo’s story to consumers more effectively.
Using the Nintendo Switch screen as the main graphic motif, we deliver Nintendo’s brand identity. By clearly showcasing the core values of Nintendo and expanding them across various media, we can communicate Nintendo’s story to consumers more effectively.
MOTION
In motion, we use the portal as a navigation tool to guide consumers, drawing inspiration from the Nintendo Switch interface on the Home screen where players select games. To enhance the connection with players, we incorporated the same sound effects, replicating the familiar Switch experience across different touchpoints.
In motion, we use the portal as a navigation tool to guide consumers, drawing inspiration from the Nintendo Switch interface on the Home screen where players select games. To enhance the connection with players, we incorporated the same sound effects, replicating the familiar Switch experience across different touchpoints.
OVERVIEW
RESULT
As a result of implementing the VIS toolkit, we established a unified visual identity across Nintendo’s software campaigns, reinforcing brand recognition and making each campaign instantly recognizable across all platforms. This visual consistency improved customer engagement and increased conversion rates, particularly by aligning visuals with seasonal themes and target audience segments, such as new Switch owners.
Additionally, the toolkit streamlined the production process, allowing the team to efficiently create campaign assets for various platforms while reducing costs and production time. This led to more cohesive, cost-effective, and impactful campaigns across the board.
As a result of implementing the VIS toolkit, we established a unified visual identity across Nintendo’s software campaigns, reinforcing brand recognition and making each campaign instantly recognizable across all platforms. This visual consistency improved customer engagement and increased conversion rates, particularly by aligning visuals with seasonal themes and target audience segments, such as new Switch owners.
Additionally, the toolkit streamlined the production process, allowing the team to efficiently create campaign assets for various platforms while reducing costs and production time. This led to more cohesive, cost-effective, and impactful campaigns across the board.
• Established a unified visual identity across all Nintendo software campaigns.
• Reinforced brand recognition across mobile, desktop, and television platforms.
• Increased discoverability of evergreen software titles.
• Aligned visuals with seasonal themes and audience segments.
• Boosted engagement and conversion rates, especially among new Switch owners.
• Streamlined campaign asset production.
• Reduced time and costs for creating campaign materials.
• Enabled efficient adaptation of design elements across different platforms and formats.
• Reinforced brand recognition across mobile, desktop, and television platforms.
• Increased discoverability of evergreen software titles.
• Aligned visuals with seasonal themes and audience segments.
• Boosted engagement and conversion rates, especially among new Switch owners.
• Streamlined campaign asset production.
• Reduced time and costs for creating campaign materials.
• Enabled efficient adaptation of design elements across different platforms and formats.
