PETSMART: BRAND
REFRESH

BRAND
Pet Smart

AGENCY
DeutschLA

SERVICE
Pet Smart Visual Identity System

ROLE
Design / Illustration

TEAM
Head of Design: Adhemas Batista
Design Director: Talin Baharian

CONTEXT
Petsmart asked DLA to create a new Visual Identity System for Petsmart that will unleash the pet lovers.

RESULT
We brought to life a revamped design toolkit to launch the new campaign tagline “Anything for Pets”—to create materials across multiple channels and campaigns leveraging the iconic red ball from Petsmart’s iconic logo, to add playfulness with illustrations, to update bright colors for digital use, and to apply new friendly typography with characters inspired by the red ball.