SOCIAL
VISUAL
SYSTEM
BRAND
Taco Bell
AGENCY
DeutschLA
TEAM
Head of Design: Adhemas Batista
Design Director: Jean-Lou Renoux
Design Team: Ayla Kim, Amy Lee
CONTEXT
We were asked to create an entirely new visual system for Taco Bell's social presence.
CHALLENGE
The system needed to be instantly recognizable, cohesive, and consistent across all channels.
DESIGN SOLUTION
Though many visual cues are available to the brand, we landed on the "belfry" shape as the most expansive and dimensional element to create a visual system. Just as a belfry houses a bell, it houses our core values of rebelliousness, independence, and creativity. It's simple yet immediately recognizable and versatile—and that's what makes it a powerful symbol to connect the content with our audience.
We were asked to create an entirely new visual system for Taco Bell's social presence.
CHALLENGE
The system needed to be instantly recognizable, cohesive, and consistent across all channels.
DESIGN SOLUTION
Though many visual cues are available to the brand, we landed on the "belfry" shape as the most expansive and dimensional element to create a visual system. Just as a belfry houses a bell, it houses our core values of rebelliousness, independence, and creativity. It's simple yet immediately recognizable and versatile—and that's what makes it a powerful symbol to connect the content with our audience.
