CONCEPT
Insomniac, founded by Pasquale Rotella, organizes several major dance music festivals, including its flagship Electric Daisy Carnival(EDC) and other events such as Beyond Wonderland and Nocturnal Wonderland, and Escape From Wonderland.
IDEA
We came up with the idea of bringing the exciting Insomniac world to life with a cast of characters that celebrate the diversity of people, art, fashion, music, and lively nature of the community of Headliners while playfully showcasing the brand and values.
The Insomniacs are a colorful, energetic bunch that embody the Insomniac spirit. With every laugh, group hug, and high-five, The Insomniacs are in the air. They live off of the positivity of Headliners, and they keep spreading joy and love!
WEBSITE
Currently, Insomniac is featuring a page introducing our new cast of characters, who celebrate the diversity, art, fashion, music, and lively nature of the Headliners and Insomniac festival spirit. The page lets fans meet 30 Insomniacs one by one and discover which ones they relate to by sharing their intriguing backstory and purpose.
Currently, Insomniac is featuring a page introducing our new cast of characters, who celebrate the diversity, art, fashion, music, and lively nature of the Headliners and Insomniac festival spirit. The page lets fans meet 30 Insomniacs one by one and discover which ones they relate to by sharing their intriguing backstory and purpose.
GIF STICKERS
We launched the Insomniacs GIF sticker pack in the app store to interact and express themselves with the characters.
We launched the Insomniacs GIF sticker pack in the app store to interact and express themselves with the characters.
CHARACTER GUIDELINES
