THE
EAST
LIGHT.
CLIENT
Media Line
ROLE
Art Direction, Design
TEAM
Chris Wang, Ayla Kim
CONTEXTThe East Light is a K-Pop group with worldwide fandom. They needed an album design that connected with the stories that were being told.
DESIGN
This album was a shift from their previous concept. They were becoming men. Inspired by their title song “Real-man,” the design was bold and in your face. I wanted to create something that had the same clarity as their music while designing a system that would work across all mediums.
SOCIAL
