BRAND
WRLD

ROLE
Art Director, Designer

CONTEXT
WRLD is an innovative 3D mapping platform catering to smart cities, buildings, gaming, AR/VR experiences, and more. In early 2022, WRLD made a strategic decision to establish its presence in the Metaverse, requiring a fresh virtual design system and a new logo to commence this exciting venture.

CHALLENGE
In collaboration with WRLD, our objective was to encapsulate and enhance the core principle of WRLD: To rebuild and reconnect the world to a brighter future. We took on the challenge of crafting a virtual brand identity and visual system that authentically reflect WRLD's values of unifying humanity, technology, and nature.