WALMART LUMINATE


 
BRAND
Walmart

AGENCY
DeutschLA

ROLE
Design

TEAM
Head of Design: Adhemas Batista
Design Director: Jean-Lou Renoux
Design Team: Ayla Kim, Felipe Avila
CONTEXT
Walmart needed a visual identity for a new, data-led organization. One that is differentiated from any other data or market research service.

IDEA
Data is just raw material—streams of bits collected by instrumentation or machinery. However, with the right team, you can leverage data to reveal a path forward.

DESIGN APPROACH 
In large scale-product organizations, most of the actual work is done within the context of these core teams. Therefore, it was important to me to create a design system infused with the team’s purpose yet flexible across different use cases and contexts.