Facebook New Hire Book
onboarding experience / illustration
Facebook commissioned a New Hire Orientation book designed to welcome employees on their first day. The goal was to create an onboarding artifact that felt engaging, human, and reflective of the company’s culture, rather than a traditional corporate handbook.
The book was designed as an activity-filled notebook, combining games, coloring pages, and stories that introduced Facebook’s values, products, and internal culture. At the center of the book, a detailed double-page illustration brought these ideas together through playful visual storytelling.
The illustration included hidden “Easter eggs” drawn from Facebook culture, including eight foxes inspired by those living on the Facebook campus. These details invited new hires to slow down, explore, and discover the brand in a personal way. Over time, the book became a shared cultural artifact, reinforcing connection and belonging from day one.