Facebook New Hire Book
Experiential & Illustration
Turning a corporate handbook into something new hires actually want to keep.
Facebook commissioned a New Hire Orientation book to welcome employees on their first day. The goal was to create something that felt genuinely reflective of Facebook's culture rather than a standard corporate onboarding packet.
At the center was a large-scale double-page spread illustration conceived as a "Where's Waldo" style world: a single, densely detailed isometric scene bringing together the entire Facebook universe in one hand-drawn panorama. Gaming Arcade, Instagram, WhatsApp, Marketplace, Oculus, Facebook Live, the iconic red stairs, the blue campus bikes, reaction emojis, the global mission — all of it coexisting in one living, breathing world teeming with hundreds of characters. The illustration was rich enough to reward repeated discovery, with eight hidden foxes inspired by those living on the Facebook campus scattered throughout.
The piece was printed as a standalone poster and distributed globally to all incoming employees, turning an onboarding document into a collectible artifact from day one.
Client: Facebook
Agency: Hello Design
Role: Art Direction, Concept, Illustration