Lowe’s Springfest
seasonal viusal identity / campaign
SpringFest is Lowe’s seasonal program celebrating the arrival of spring across stores, out-of-home, and digital campaigns. The challenge was to create a visual identity that felt festive and ownable while aligning closely with Lowe’s evolving brand system.
The identity introduced a clean, graphic foundation infused with decorative, seasonal cues. Nature-inspired shapes, rounded patterns, and a refreshed Spring Green accent helped signal SpringFest as a special occasion, while remaining flexible enough to scale across physical retail environments and 360 campaign touchpoints.
Built as a cohesive system, the identity supported consistent expression throughout the season. A comprehensive style guide defined the core elements and ensured the system could be applied confidently across channels while maintaining a recognizable and celebratory presence.