Masks Save Lives
global public health campaign
Masks Save Lives was created as part of Amplifier’s Global Emergency Campaign during the height of the COVID-19 pandemic. The initiative invited artists around the world to create work that promoted public safety, collective care, and well-being.
Inspired by firsthand experiences in Korea at the start of the pandemic, where mask-wearing was an act of care for others, the piece was designed as a clear and direct reminder of shared responsibility. A simple, declarative headline paired with an everyday subway scene emphasized the message that protecting yourself is also a way of protecting others.
The work was selected from over 10,500 submissions worldwide and distributed across multiple cities in the U.S. and Europe through public installations including banner drops, wheat-paste murals, digital projections, and video displays. The piece was exhibited internationally, shown alongside work by Shepard Fairey, and later inducted into the Library of Congress.