Facebook New Hire Book
Onboarding experience / Illustration
Turning a corporate handbook into something new hires actually want to read.
Facebook commissioned a New Hire Orientation book to welcome employees on their first day. The goal was to create an onboarding artifact that felt engaging and human, reflective of the company's culture rather than a traditional corporate handbook.
The book was designed as an activity-filled notebook combining games, coloring pages, and stories that introduced Facebook's values, products, and internal culture. At the center was a detailed double-page spread illustration bringing it all together through playful visual storytelling.
Hidden throughout were Easter eggs drawn from Facebook culture, including eight foxes inspired by those living on the Facebook campus. These details invited new hires to slow down, explore, and discover the brand in a personal way, turning the book into a shared cultural artifact from day one.
Client: Insomniac
Agency: Hello Design
Role: Illustration, Print