World of Fruit
brand system / immersive experience
World of Fruit (WOF), an immersive art installation and museum, approached me with a vision to transform how people experience fruit. Tasked with developing the brand system from the ground up, the goal was to create something unexpected—challenging familiar perceptions and inviting people into an entirely new world.
The brand was designed to feel otherwordly, bold, and playful, blending art and nature in a way that felt both striking and inviting.
Through vibrand color, dynamic space, and expressive design elements, the experience reimagines the everyday as something immersive and unforgettable.